Using a Word Association Task, Gaertner and McLaughlin (1983) Attempted

question 49

Multiple Choice

Using a word association task, Gaertner and McLaughlin (1983) attempted to prime racial stereotypes about Blacks and Whites. They found that:

• A) negative words were more quickly associated with Blacks.
• B) positive words were more quickly associated with Whites.
• C) most participants refused to take part.
• D) word associations actually failed.

---

Definitions:

Marginal Cost

The extra expense associated with manufacturing an additional unit of a product.

Fixed Costs

Costs that do not change with the level of output produced, such as rent, salaries, and insurance premiums.

Birthday Cakes

Specialized cakes decorated and made to celebrate a person's birthday.

Boat Tours

Guided excursions on boats or ships designed to provide passengers with leisure, entertainment, and the opportunity to explore waterways and coastal areas.