Examlex
Proponents of same-sex marriage argue that:
Target Public
The specific group of people at whom public relations or marketing activities are directed, often a key audience for a company or organization.
Social Proof
The psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
Group Conformity
The phenomenon where individuals in a group tend to match their beliefs, attitudes, and behaviors to those of the group.
Cialdini
Refers to Robert Cialdini, renowned for his research in the psychology of persuasion and how it is applied in marketing and influence strategies.
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