The Subjective Nature of Service Quality Means That ______

question 40

Multiple Choice

The subjective nature of service quality means that ______.

• A)the same service may be viewed differently by different customers
• B)different services are viewed in an identical fashion by different customers
• C)it is easier to assess service quality than product quality
• D)it is easier to satisfy service customers than product customers

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Definitions:

Social Media

Platforms and technologies enabling the creation, sharing, and exchange of information and ideas in virtual communities and networks.

Customer Question

An inquiry made by a customer seeking information or clarification about products, services, or policies from a business.

Expectation

The belief or anticipation about the occurrence of something in the future or about receiving something.

Location-Based Marketing

A marketing strategy that targets consumers based on their geographic location, typically using mobile device technology.