Firms That Standardize Their Advertising Usually Control Campaigns from the Home

question 47

True/False

Firms that standardize their advertising usually control campaigns from the home office.

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Definitions:

Socialize

The process by which individuals learn the norms, values, and practices of a social group to integrate and function within it.

Hofstede's Dimensions

A framework for cross-cultural communication developed by Geert Hofstede, that describes the effects of a society's culture on the values of its members, and how these values relate to behavior.

Long-Term Orientation

The measurement of values such as perseverance, respect for tradition, and thrift.

Perseverance

The steadfast pursuit of an objective or goal, even in the face of difficulties, obstacles, or discouragement.