Which Approach Taps into Ideas from Around the World and Lets

question 16

Multiple Choice

Which approach taps into ideas from around the world and lets thousands or hundreds of thousands of people participate in the innovation process, usually via the Internet?

• A)Brainstorming
• B)The fast-cycle team
• C)Crowdsourcing 
• D)Skunkworks
• E)The new-venture team

---

Definitions:

Residual Income

Earnings that exceed the minimum required return on investment; it's what remains after all costs and expenses have been deducted.

Return on Investment

A performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments, calculated as net profit divided by the cost of the investment.

Gross Margin

The difference between revenue and cost of goods sold, divided by revenue, expressed as a percentage.

Average Operating Assets

The average value of a company's assets used in its operating activities over a certain period.