Competition Between Males Can Take the Form of Outright Fighting

question 54

Multiple Choice

Competition between males can take the form of outright fighting, as in the case of elephant seals or reindeer; at other times, it is to determine who has the brightest colors, as in a variety of male birds and fish. Females, on the other hand,

• A) also compete, but this is less overt.
• B) are rarely impressed by these displays.
• C) can be even more aggressive.
• D) do not need to compete for mates.

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Definitions:

Message Strategy

is the planning and execution approach behind how a brand communicates its value proposition and key messages to its target audience.

Positioning Statement

A concise description of how a brand or product fits into the market and in the minds of the target consumers, distinguishing it from its competitors.

Integrated Marketing Communications Plan

A strategic approach that unifies all marketing and communication tools, avenues, and sources within a company into a seamless program to maximize the impact on end-users at a minimal cost.

Creative Message Strategy

A marketing approach focused on designing and delivering unique, relevant, and compelling messages to a target audience to achieve specific communication objectives.