In the Robbers Cave Experiment,the Sherifs Formed Groups by

question 64

Multiple Choice

In the Robbers Cave experiment,the Sherifs formed groups by

• A)letting the boys join the team they preferred.
• B)assigning the boys to two groups so that friends were clustered together.
• C)contacting already existing groups and asking them to participate.
• D)picking up the boys on different days and keeping them apart for one week.

---

Definitions:

Brand Extension

The strategy of using an existing brand name to launch a new or modified product in a different category.

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.