Organizations Want Selection Measures to Be ______,Meaning They Are Consistent

question 100

Multiple Choice

Organizations want selection measures to be ______,meaning they are consistent over time and between people.

• A) inconsistent
• B) reliable
• C) variable
• D) personal

---

Definitions:

Target Audience

A specific group of consumers identified as the recipient of a particular marketing message or campaign.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach to marketing that combines different communication tools and channels to deliver a consistent message to a target audience.

Promotional Objective

The goals a company aims to achieve through its marketing and advertising strategies, such as increasing brand awareness or sales.

Product Life Cycle

The stages a product goes through from conceptualization and introduction to the market through growth, maturity, and decline.