When a Trademark Has Become Representative of a Broad Type

question 15

Short Answer

When a trademark has become representative of a broad type of products as opposed to being descriptive of a particular brand,the trademark has become _______ and the holder has lost the right to enforce the mark against competitors.

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Definitions:

EPS Growth Rate

The rate at which a company's earnings per share (EPS) has grown or is projected to grow over a specified time period.

Rate of Return

It measures the gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.

NPVGO

Net Present Value of Growth Opportunities; an assessment method to evaluate the value of investing in new projects or equipment considering the present value of expected growth opportunities.

Investor's Return

The profit or loss made on an investment, expressed as a percentage of the initial investment amount.