Point-Of-Purchase Displays,self-Service Merchandising,and the Use of High-Traffic Locations to Place

question 9

Multiple Choice

Point-of-purchase displays,self-service merchandising,and the use of high-traffic locations to place selected goods represents an attempt by retailers to ________.

• A) control expenses
• B) increase the number of potential shoppers who enter a retail store
• C) reduce inventory levels
• D) increase impulse sales

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Definitions:

Classical Conditioning

A learning process in which a biologically potent stimulus is paired with a previously neutral stimulus to elicit a response.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention in classical conditioning.

Social-Cognitive Learning

The acquisition of knowledge or behaviors through observation of others, rather than through direct experience.

Modeling

The process of observing and imitating specific behaviors from others as a form of learning.