Examlex
A "smart card" is a form of a(n) ________.
Cultural Branding Model
is a strategy that ties a brand to the cultural narratives and practices of its target audience, aiming to resonate deeply with their identity and values.
Relevance
The degree to which something is related or useful to the matter at hand, often used to assess information, strategies, or actions.
Douglas Holt
An academic and author known for his work on branding and cultural strategy in marketing.
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