The Selection of an Appropriate Target Market by a Retailer

question 90

Multiple Choice

The selection of an appropriate target market by a retailer relates to which element of the retailing concept?

• A) goal orientation
• B) customer orientation
• C) coordinated effort
• D) value orientation

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Definitions:

Lower SES

Refers to individuals or groups situated at the lower end of the socioeconomic spectrum, often determined by income, education, and occupation.

Body Weights

A measure of an individual's body mass, often linked to health and fitness.

Sedentary Activities

Activities involving little physical movement, often resulting in low energy expenditure.

Fattening Foods

Foods high in calories and low in nutritional value, often contributing to weight gain and obesity.