Manufacturers Can Increase Their Power in a Distribution Channel Through

question 48

Multiple Choice

Manufacturers can increase their power in a distribution channel through ________.

• A) operating their own retail facilities
• B) developing dealer brands
• C) expanding into foreign markets
• D) use of intensive distribution

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Definitions:

Sales Negotiations

The process of discussing terms and conditions between a buyer and seller with the goal of reaching a mutually agreeable deal.

Real Objections

Actual concerns or questions raised by a customer that stand in the way of completing a sale.

Vague Idea

An unclear, imprecise, or poorly defined thought or concept, often needing further clarification.

Offer

A proposal presented by a seller to a potential buyer to provide a product or service under specified terms and conditions.