Point-Of-Purchase Displays and the Placement of Goods in Visible,high-Traffic Store

question 13

Multiple Choice

Point-of-purchase displays and the placement of goods in visible,high-traffic store locations are important in retailing because of the need to ________.

• A) sell services to a broad target market
• B) generate impulse sales
• C) minimize the need for warehouse space
• D) limit pilferage to an acceptable level

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Definitions:

IDEO

A global design and innovation company that creates positive impact through design.

Design-Thinking Process

A solution-oriented approach to problem-solving that involves empathy, ideation, prototyping, and testing.

Tim Brown

is known for his contributions to design thinking and innovation, notably as the CEO and president of the design firm IDEO.

Significance

The quality of being worthy of attention; importance, or the degree to which something is related or useful to what is happening or being talked about.