Which Statement Concerning Value Is Not Correct

question 94

Multiple Choice

Which statement concerning value is not correct?

• A) Value is based on shoppers' perceptions.
• B) Value is based on perceived benefits received versus the price paid.
• C) Value relates to tangible product dimensions.
• D) A price-oriented shopper seeks low prices.

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Definitions:

Formulation

The process of creating or devising a strategy or plan.

Sequential Steps

A series of actions or operations that follow a specific, logical order to achieve a desired outcome.

Procedures

The steps required to get a job done.

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief or behavior.