Relationship Retailing Can Be Distinguished from Other Retail Strategies in That

question 93

Multiple Choice

Relationship retailing can be distinguished from other retail strategies in that it stresses ________.

• A) long-term relationships with existing customers
• B) obtaining a constant stream of new customers
• C) short-term relationships with both existing and new customers
• D) short-term relationships with highly profitable customers

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Definitions:

Social Motives

Social motives are the psychological reasons behind individuals' desires to form and maintain relationships, participate in social groups, and seek acceptance and approval from others.

Cognitive Dissonance

A psychological conflict resulting from holding contradictory beliefs, values, or attitudes, typically leading to anxiety or behavioral change.

Intellectual Curiosity

A strong desire to acquire knowledge and understanding, driven by interest and a love of learning.