In Micromerchandising,retailers Seek to Match Local Assortments to the Needs

question 6

Multiple Choice

In micromerchandising,retailers seek to match local assortments to the needs of the population that each store serves.Thus,a supermarket located near a college may feature dormitory supplies,while a store located in a family area may feature discounts on frozen foods.Micromerchandising is a form of ________.

• A) value-oriented strategy
• B) adaptation strategy
• C) category management
• D) consumerism

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Definitions:

Shareholder Model

An approach in corporate governance focusing on maximizing the value for the shareholders, the owners of the company.

Corporate Governance

The system by which companies are directed and controlled, involving the mechanisms, processes, and relations by which corporations are regulated and operated.

Management Fixated

Refers to an organizational focus predominately on management perspectives, often at the expense of considering employee viewpoints or other stakeholder interests.

Structural Power

The ability of a group or institution to shape societal structures, norms, and policies through its control over economic resources, political influence, or social relationships.