Developing a Description of a Retailer's Core Customers Is an Important

question 103

True/False

Developing a description of a retailer's core customers is an important part of developing a target market strategy for a retailer.

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Definitions:

Consumer Satisfaction

Consumer satisfaction measures how products or services provided by a company meet or surpass a customer's expectation.

Necessities

Basic needs or essential items required for living and maintaining a good life.

Chain-Weighted Price Index

Cost-of-living index that accounts for changes in quantities of goods and services.

Quantities

The amount or number of a material or immaterial good considered as a unit or in discrete portions.