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Develop a Relationship Retailing Program for a Local Hotel Chain

question 102

Essay

Develop a relationship retailing program for a local hotel chain.Incorporate the customer base,customer loyalty programs,and defection rates into your analysis.


Definitions:

Mixed Communication

A form of communication that utilizes both verbal and nonverbal methods to convey messages.

Continuously

Occurring without interruption or in an unbroken sequence of events.

Twirls

Repetitive, spinning or twisting movement, often referring to a behavior exhibited for self-soothing or as a part of a dance or performance.

Telehealth

The delivery of health care services through telecommunications and digital communication technologies.

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