A Direct Marketer Determined That Its Customers' High Levels of Dissatisfaction

question 81

Multiple Choice

A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery,the wrong items being delivered,or items arriving in defective condition due to being damaged in transit.These complaints concern which direct marketing strategy?

• A) order fulfillment
• B) customer response
• C) measuring results
• D) customer contact

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Definitions:

Quality

A measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about through strict and consistent adherence to measurable and verifiable standards.

Tone

The attitude or mood conveyed by an author in their writing, which can influence how the message is perceived by the reader.

Press Release

An official statement issued to the media and other stakeholders to announce significant information or news regarding an organization.

Report

A structured document or presentation that provides information or analysis on a specific topic, often resulting from research or investigation.