Developing a Description of a Retailer's Core Customers Is an Important

question 103

True/False

Developing a description of a retailer's core customers is an important part of developing a target market strategy for a retailer.

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Definitions:

Ethnic Enclaves

Geographically defined areas with high ethnic concentration, characterized by cultural distinction from the larger surrounding area.

Poverty Rates

Poverty rates indicate the percentage of the population living below the poverty line, a threshold which varies by country and is used to measure economic hardship.

Original Assimilation Model

A theory suggesting that immigrants would gradually lose their original cultural identities and fully blend into the host society.

Social Structure

The systematic arrangement of societal relationships and institutions forming the structure of society.