Customer Loyalty Programs Are Based on the Concept of Reinforcing

question 90

True/False

Customer loyalty programs are based on the concept of reinforcing a consumer's purchasing activity.

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Definitions:

Structural Mobility

The movement of individuals or groups within or between social strata in a society, typically driven by changes in the economy or societal structures rather than individual efforts.

Information Technology

The use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.

Digital Divide

The gap between those who have ready access to computers and the internet, and those who do not, affecting opportunities for economic, educational, and social advancement.

Culture of Poverty

A concept in social theory that suggests that poverty is not only a result of lack of resources but is also perpetuated by the values and behaviors of those affected.