An Advantage of the Self-Service Concept as Applied to Both

question 5

Multiple Choice

An advantage of the self-service concept as applied to both food-oriented and general merchandise retailers is ________.

• A) increased impulse purchases
• B) lower space requirements
• C) improved pilferage control
• D) lower fixturing expenses

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Definitions:

Microelectrode

A microscopic insulated wire or a saltwater-filled glass tube whose uninsulated tip is used to stimulate or record from neurons.

Electroencephalogram

A test that measures and records the electrical activity of the brain using small, flat metal discs attached to the scalp.

Oscilloscope

Specialized device that serves as a sensitive voltmeter, registering changes in voltage over time.

Neocortex

Most recently expanded outer layer (“new bark”) of the forebrain, composed of about six layers of gray matter. Its name is a misnomer, as it actually isn’t newer because it arose at the same time during evolution as other forms of cortex. It is also called isocortex because it is almost always six-layered, with few exceptions.