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APrepare a Store Positioning Map Depicting Four Major Department Stores

question 61

Essay

a.Prepare a store positioning map depicting four major department stores in your area.Explain the use of the dimensions on the positioning chart as well as the positioning of each retailer.
b.What are the strategic implications of store placement in your positioning map? Explain your answer.


Definitions:

Profit

The financial gain made in a transaction or operation, calculated as the difference between revenue and expenses.

Contribution Rate

The percentage of income that is saved or invested, often in the context of pension plans or retirement savings.

Fixed Costs

Stable costs encompassing rent, salaries, and insurance, unaffected by variations in production or sales levels.

Break-Even

The point where overall expenses match overall income, leading to neither a profit nor a loss.

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