A Major Potential Disadvantage Associated with the Use of a Differentiated

question 80

Multiple Choice

A major potential disadvantage associated with the use of a differentiated marketing versus a mass marketing approach is that ________.

• A) a major market segment may be saturated with retail offerings
• B) an unchosen segment may have more opportunities
• C) differences in each segment may be small relative to the costs of reaching each segment
• D) competition is increased in each segment

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Definitions:

National Association

An organization operating on a national level that represents the interests of its members within a specific profession, industry, or interest area.

Advancement

The process of promoting or moving forward towards a more developed or improved state, often referring to careers, technology, or society.

Colored People

An outdated term historically used in the United States to refer to African Americans, now considered derogatory and replaced by more respectful terms.

Slavery

A system in which individuals are owned by others, deprived of personal freedom and forced to perform labor or services without compensation.