A Retailer Keeps an Updated Record of Its Customers' Purchases,method

question 66

Multiple Choice

A retailer keeps an updated record of its customers' purchases,method of payment,and size and color preferences.This illustrates ________.

• A) the 80-20 principle
• B) database retailing
• C) direct marketing
• D) Web retailing

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Definitions:

Relative Market Share

A measure of a company's market share compared to its largest competitor, indicating competitiveness and market dominance.

Financial Projections

A bottom-line numerical estimate of the organization’s profitability.

Break-Even Analysis

An evaluation to determine the point at which the revenue from a product or service equals the costs, indicating that no profit or loss is made.

BCG Matrix

A strategic planning tool that uses graphical representations of a company’s products and services to help management decide where to invest, develop, or discontinue.