A Firm Uses Both Direct Selling as Well as Department

question 100

Multiple Choice

A firm uses both direct selling as well as department store formats to sell its cosmetic products.This illustrates ________.

• A) an independent vertical marketing system
• B) a partially integrated system
• C) a fully integrated system
• D) multichannel retailing

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Definitions:

Indirect Expenses

Costs that are not directly attributable to the production of goods or services, such as administrative and marketing expenses.

Profitability

The degree to which a business or activity yields profit or financial gain.