A Direct Marketer Determined That Its Customers' High Levels of Dissatisfaction

question 81

Multiple Choice

A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery,the wrong items being delivered,or items arriving in defective condition due to being damaged in transit.These complaints concern which direct marketing strategy?

• A) order fulfillment
• B) customer response
• C) measuring results
• D) customer contact

---

Definitions:

Observational Studies

Research methods that involve observing subjects in their natural environment without manipulating the variable of interest.

Numerical

Relating to numbers or the use of numbers, typically involving data or quantities that can be measured or quantified.

Categorical Data

Data that represent characteristics and can be divided into groups or categories.

Quantitative Data

Numerical data that can be measured or counted and used for mathematical calculations and statistical analysis.