All Forms of Direct Marketing Rely on the Development and Maintenance

question 88

True/False

All forms of direct marketing rely on the development and maintenance of a consumer database.

---

Definitions:

Par-Value

Par-value is the legal capital per share, established for stocks and bonds, representing a minimal value below which shares cannot be issued.

Duration

A measure of the sensitivity of the price of a bond or other debt instrument to changes in interest rates, often used to assess interest rate risk.

Coupon Rate

The annual interest rate paid on a bond's face value to its holders, expressed as a percentage of the face value.

Duration

Measures the sensitivity of a bond's price to changes in interest rates, calculated as a weighted average of the times until the bond's cash flows are received.