Which Prospective Customers Are Least Likely to Respond to a Direct

question 42

Multiple Choice

Which prospective customers are least likely to respond to a direct marketer's offering?

• A) regulars and nonregulars
• B) regulars and new contacts
• C) new contacts and nonregulars
• D) new contacts and nonrespondents

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Definitions:

Point-of-purchase Advertising

This refers to marketing materials or advertisements placed in areas where the actual buying decision is made, such as checkout lines or the supply aisle of stores.

Trade Promotion

Marketing activities that are undertaken to boost sales of a product or service, usually through incentives like discounts, samples, or special offers.

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various mediums, such as TV, radio, print, or online platforms.

Nonpersonal Selling

Selling tactics that do not involve face-to-face interaction with consumers, such as advertising, direct mail, and online marketing.