Examlex
The ease of entry into direct marketing means that this is a highly competitive industry.
Net Operating Income
A company's income after all operating expenses, excluding taxes and interest, have been deducted from total revenue.
Price Reduction
A decrease in the selling price of a product or service, typically with the aim of increasing demand or sales volume.
Value-Based Pricing
A pricing strategy where the price is based on the perceived value of a product or service to the customer rather than on the cost of production or a traditional market price.
Operating Cost
Expenses associated with the day-to-day activities of running a business, excluding costs related to financing and investments.
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