A Major Disadvantage of Direct Marketing Over Traditional Forms of Retailing

question 98

True/False

A major disadvantage of direct marketing over traditional forms of retailing is its lack of consumer convenience.

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Definitions:

Making Profits

The process of generating financial gain from business activities after subtracting all expenses, taxes, and costs.

Gaining Prestige

The process of acquiring respect, honor, or recognition from others within a social group.

Marginal Geographical Areas

Areas located at the periphery or edge of regions, often characterized by less favorable conditions for human habitation or agriculture.

Potlatch

On the northwestern coast of North America, a ceremonial event in which a village chief publicly gives away stockpiled food and other goods that signify wealth.