A Retailer Observed That the Traditional Question Dealing with a Respondent's

question 56

Multiple Choice

A retailer observed that the traditional question dealing with a respondent's age told little about the consumer's family size,presence of a spouse,or household size.The retailer should consider using ________ as an alternative to age.

• A) reference group membership
• B) the family life cycle
• C) the social class structure
• D) social performance

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Definitions:

Net Operating Income

A company's revenue minus its operating expenses, excluding taxes and interest, signaling its profitability from regular operations.

Throughput Time

The total time taken for a product to pass through a manufacturing process, from start to finish.

Factory Floor

The area where workers manufacture products or operate machinery, typically within a manufacturing plant or factory.

Warehouse

A storage facility for housing goods in large quantities, typically before they are distributed for sale.