A Shopper Profile Should Ideally Be Based Upon ________

question 14

Multiple Choice

A shopper profile should ideally be based upon ________.

• A) both demographic and lifestyle data
• B) data developed on the basis of telephone interviews
• C) data developed from personal interviews
• D) data developed from observational-based studies

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Definitions:

Situational Ethics

A philosophy that ethical decisions should be made based on the context of a particular situation rather than by following absolute moral rules.

Deontology

A branch of ethics that focuses on the morality of actions based on adherence to defined rules or duties, regardless of the outcomes.

Ethical Dilemma

A situation where a person is forced to choose between two morally correct but contradictory actions, with no clear solution.

Act Utilitarianism

A philosophical theory that posits the morality of an action is determined by its contribution to overall happiness, with each situation judged individually.