To Reduce Potential Cognitive Dissonance,a Retailer Should ________

question 105

Multiple Choice

To reduce potential cognitive dissonance,a retailer should ________.

• A) offer consumers money-back guarantee privileges
• B) train salespeople to overstate a product's relative attributes in their sales presentation
• C) price each service as a separate component; this allows consumers to pay for only the services they desire
• D) pay careful attention to store atmosphere