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The decision process is always used consciously by consumers.
Moral values
Fundamental beliefs about what is right and wrong or good and bad, often influencing behavior and decision-making.
Moral reasoning
The process through which individuals make decisions about what is right and wrong, guided by ethical principles and personal values.
Westernized cities
Urban areas significantly influenced by Western culture in aspects such as lifestyle, architecture, economy, and governance.
Arabic villages
Small, often rural and traditional communities found within Arab regions, characterized by distinct cultural, architectural, and social structures.
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