Which Type of Target Market Strategy Is Most Likely to Suffer

question 82

Multiple Choice

Which type of target market strategy is most likely to suffer from a blurred image and/or high marketing expenditures due to having multiple marketing plans?

• A) niche strategy
• B) mass market
• C) differentiated marketing
• D) concentrated marketing

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Definitions:

Offering

A product, service, or opportunity presented to consumers or clients by a business or organization.

Countertrade

A trading practice where goods and services are exchanged for other goods and services without the use of money.

Economic Order Quantity

A formula used in inventory management to determine the optimal order quantity that minimizes total inventory costs.

Nonprofit Organization

An organization that operates for purposes other than making a profit, focusing instead on furthering a social cause or shared goal.