An Example of Internal Secondary Data Is ________

question 27

Multiple Choice

An example of internal secondary data is ________.

• A) a new market research study conducted by an independent market research company
• B) a new market research study conducted by the firm's market research department
• C) a retailer's profit-and-loss statements
• D) annual reports of competitors

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Definitions:

Good Service

The provision of a high-quality and satisfactory service that meets or exceeds customer expectations in a business context.

Repeat Business

The act of customers returning to purchase goods or services from a business multiple times.

Repeat Business

The act of a customer returning to purchase products or services from a business multiple times, indicating satisfaction and loyalty.

American Management Association

A professional organization aimed at promoting management development and educational practices in the United States.