The Data Collection Role of Retailers in a Distribution Channel

question 84

Multiple Choice

The data collection role of retailers in a distribution channel has been facilitated by ________.

• A) the use of UPC and scanners
• B) simulation-based studies
• C) personal surveys
• D) observation

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Definitions:

Judgment Goals

The objectives or outcomes that individuals aim to achieve or satisfy through their evaluative processes.

Nomothetic Goals

Goals that are concerned with establishing general laws and traits that apply broadly across people, in contrast to idiographic goals which are highly individualized.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.

B.F. Skinner

An American psychologist and behaviorist known for his theory of operant conditioning and studies on reinforcement.