An Example of Secondary Data Relating to Inventory Levels Held

question 55

Multiple Choice

An example of secondary data relating to inventory levels held at each store is information gathered from ________.

• A) a physical count of each store's inventory developed especially for the current study
• B) a questionnaire sent to store managers on inventory adequacy
• C) an experiment conducted to determine what percent of consumers switch brands when their preferred brand is out of stock
• D) past management reports developed on the basis of point-of-sale equipment

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Definitions:

Marketed

The process of promoting or selling goods and services, including market research and advertising.

Intangible Asset

An asset that lacks physical substance and is not financial in nature, which is identifiable and provides economic benefits or advantages to the owner.

Trademark

A symbol, word, or phrase legally registered or established by use as representing a company or product.

Amortized

The process of gradually reducing the cost of an intangible asset or paying off a debt over a period.