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AWhy Is Retail Location the Least Flexible Element of a Retailer's

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Essay

a.Why is retail location the least flexible element of a retailer's strategy?
b.Is this an advantage or a disadvantage to a retailer? Explain your answer.


Definitions:

Cyclical Industry

An industry whose performance is heavily dependent on the overall economic cycle, experiencing higher demand during economic upturns and lower demand during downturns.

Automobile Industry

A global sector that encompasses the design, manufacturing, marketing, and selling of motor vehicles, one of the world's most important economic sectors.

Trough

The transition point between recession and recovery.

Business Cycle

The economic cycle that involves periods of economic expansion, peak, contraction, and trough.

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