A Proposed Location for a Supermarket Chain Is Within Three

question 92

Multiple Choice

A proposed location for a supermarket chain is within three miles of a current store.What is the major factor that management should study relative to both locations?

• A) the trading area of the current location
• B) the trading area of the proposed location
• C) the trading-area overlap of both locations
• D) the demographics of the trading area of each location

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