At Which Price Does the Retailer Maximize Total Sales Revenue

question 52

Multiple Choice

At which price does the retailer maximize total sales revenue? Selling Price Quantity Demanded
(in $) (in units)
7 11,000
8 9,500
9 9,000
10 8,000

• A) $7.00
• B) $8.00
• C) $9.00
• D) $10.00

---

Definitions:

Dual Positioning

refers to a marketing strategy where a product or service is positioned to target two different market segments or fulfill two different needs with the same offering.

Total Territory Management

A comprehensive approach to managing all aspects of sales within a defined geographic area, including customer segmentation, targeting, and resource allocation.

Multiple Selling Strategies

The use of a diverse range of techniques and methods in the sales process to appeal to different types of buyers and improve sales outcomes.

Split Commissions

A method where sales commissions are divided among multiple salespeople or agents involved in a transaction.