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A membership club should benchmark its customer service against comparable-sized clubs located in the same geographic region.
Hippocampus
A major component of the brain in humans and other vertebrates, associated with memory forming, organizing, and storing.
Temporal Lobes
are regions of the cerebral cortex located beneath the lateral fissure on both cerebral hemispheres of the brain, involved in processing auditory information and encoding memory.
Memory Trace Decay
The theory that memory fades and disappears over time if not accessed and used, attributing forgetting to the deterioration of memory traces.
Proactive Interference
The phenomenon where older memories hinder the recall of newer memories.
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