The Use of Mystery Shoppers to Evaluate a Retailer's Sales

question 50

Multiple Choice

The use of mystery shoppers to evaluate a retailer's sales force is an example of a ________.

• A) disguised, horizontal retail audit
• B) disguised, vertical retail audit
• C) nondisguised, horizontal retail audit
• D) nondisguised, vertical retail audit

---

Definitions:

Salt Deficiency

A condition resulting from insufficient amounts of sodium in the blood, which can lead to symptoms like headache, nausea, and fatigue.

Salty Tastes

Pertains to one of the basic tastes, recognized by the presence of sodium ions, typically experienced from eating foods with salt.

Sweet Tastes

One of the basic tastes, perceived by the taste buds on the tongue, often associated with foods rich in sugars.

Genetic Makeup

The unique set of genes and alleles present in an organism, determining its hereditary characteristics.