The Use of a Mystery Shopper in Assessing Sales Training

question 80

True/False

The use of a mystery shopper in assessing sales training involves a nondisguised audit while the store is open.

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Definitions:

Nonverbal Activities

Activities that involve communication or expression without the use of spoken language, relying on body language, gestures, facial expressions, and other visual cues instead.

Media Richness

A theory that evaluates the ability of information transmission through a particular communication medium based on the immediacy of feedback, cues, variety of language, and personal focus it can handle.

Video Conference

A technology-driven meeting format where participants can see and hear each other via video and audio links, enabling remote communication.

Communication Channels

The various methods or mediums through which messages are conveyed from a sender to a receiver, including verbal, non-verbal, and digital pathways.