An RFM Score of 555 (R=5; F=5; M=5,on a Scale

question 3

Multiple Choice

An RFM score of 555 (R=5; F=5; M=5,on a scale of 1 to 5) assigned to a customer indicates that the customer ________.

• A) buys expensive items frequently
• B) has not purchased anything recently but buys frequently
• C) has not purchased anything recently
• D) buys inexpensive items frequently

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Definitions:

Primary Groups

Primary groups are small social groups whose relationships are personal, close, and enduring, such as families or close friend groups, and are fundamental in shaping social identity and socialization.

Secondary Groups

Large, impersonal social groups in which interactions are based on specific functions or roles, such as coworkers or members of an organization, rather than personal connections.

Triads

A sociological term that refers to a group of three individuals in social situations, noted for the complexity and stability dynamics different from dyads (groups of two).

Categories

Classifications or groupings of items or concepts that share common characteristics, used to organize and simplify information or data.