Describe How BI Information Systems Supported the Decision-Making Process

question 57

Essay

Describe how BI information systems supported the decision-making process.

---

Definitions:

Psychographics

Psychographics involves the study of consumers' lifestyles, interests, attitudes, and values to understand their purchasing behavior.

Lifestyles

The aggregation of choices, behaviors, and attitudes by which individuals express their personal values, interests, and social identities.

Leisure Time

Free time not consumed by work or essential duties, allowing individuals to engage in activities of their choice for relaxation or pleasure.

Consumption Process

The series of steps or actions taken by consumers from the moment they recognize a need, search for information, make a purchase, and post-purchase evaluation.