Examlex
The rules set out in the UPA defining the liability of partners to outsiders can be modified by the partnership agreement.
Vision
Characteristics and principles that an organization or individual values, which will guide its overall actions and make an impact in the community; vision statements bridge various components together in a cohesive statement, tying in brand personality, key attributes, core values, and present and future behavioral intentions.
Brand Voice
The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.
Message Map
A strategic tool used to align messaging across various channels to ensure consistency and clarity.
Strategic Plan
A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish to address a problem or opportunity or to explore potential new possibilities through experimentation.
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