In a Management Information System, Structuring the Data Component to Define

question 33

Multiple Choice

In a management information system, structuring the data component to define what type of data is collected and in what form is usually easy if an organization has _____.

• A)defined its strategic goals, objectives, and critical factors
• B)laid out the cause of any past failure due to conflicting objectives and indefinite targets
• C)focused on its competitors in the market rather than on the critical success factors
• D)employees who are aware of the current marketing strategies

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Definitions:

Personal Selling

A sales method involving direct interaction between a salesperson and a customer to persuade the customer to purchase a product or service.

Extend Credit

The act of allowing a customer to purchase goods or services now and pay for them later.

Public Relations

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind customers and potential buyers about a product or service to increase sales.